In answering the question "Which customers are likely to be using fake credit cards?", you are most likely to use which of the following analytic applications?
A) channel optimization
B) customer segmentation
C) fraud detection
D) customer profitability

Question

Quizplus · Accepted Answer

Fraud detection would be the most appropriate analytic application for identifying customers who are using fake credit cards. It involves analyzing transactional data to identify patterns and anomalies that may indicate fraudulent activity. Customer segmentation and customer profitability would focus more on identifying valuable customers and understanding their behavior, while channel optimization would involve optimizing the distribution channels used to reach customers.

In Answering the Question "Which Customers Are Likely to Be