In answering the question "Which customers are most likely to click on my online ads and purchase my goods?", you are most likely to use which of the following analytic applications?
A) customer profitability
B) propensity to buy
C) customer attrition.
D) channel optimization

Question

Quizplus · Accepted Answer

Propensity to buy is an analytic application that helps to predict which customers are most likely to make a purchase. This could be useful in identifying which customers are most likely to click on online ads and subsequently purchase goods. Customer profitability and customer attrition are more focused on measuring the financial value of customers and predicting customer churn, respectively. Channel optimization relates to optimizing marketing and sales channels, but may not necessarily provide insights into customer behavior and likelihood of purchasing.

In Answering the Question "Which Customers Are Most Likely to Click