Venia, who often relies on the method of authority, has to make an important decision about marketing a product. Which of the following would she most likely do?
A) hire an ad agency because she liked working with the agency before
B) hire an ad agency because her close friend works for the agency
C) hire an ad agency because many other companies have hired it
D) hire an ad agency because a survey showed it was effective
E) hire an ad agency because her boss recommended it

Question

Quizplus · Accepted Answer

The method of authority suggests that people hold firmly to a belief because some respected official, agency, or source has said it is so. Venia, who often relies on this method, would mostly likely hire an ad agency because her boss recommended it.

Venia, Who Often Relies on the Method of Authority, Has