Why is the customer perspective important in the balanced scorecard methodology?
A) because dissatisfied customers will eventually hurt the bottom line
B) because customers should always be included in any design methodology
C) because customers understand best how the firm's internal processes should work
D) because companies need customer input into the design of the balanced scorecard

Question

Quizplus · Accepted Answer

The customer perspective is important in the balanced scorecard methodology because dissatisfied customers can eventually hurt the bottom line. Including the customer perspective helps organizations ensure that they are meeting customer needs and expectations, which is essential for long-term success.

Why Is the Customer Perspective Important in the Balanced Scorecard