All of the following statements about balanced scorecards and dashboards are true EXCEPT
A) scorecards are less preferred at operational and tactical levels.
B) dashboards would be the preferred choice to monitor production quality.
C) scorecards are best for real-time tracking of a marketing campaign.
D) scorecards are preferred for tracking the achievement of strategic goals.

Question

Quizplus · Accepted Answer

Scorecards are not the best tool for real-time tracking of a marketing campaign. Dashboards would be a better choice for this purpose. The other statements are true. Scorecards are preferred for tracking the achievement of strategic goals and may not be as useful at operational and tactical levels, while dashboards are often used to monitor production quality.

All of the Following Statements About Balanced Scorecards and Dashboards