Using certainty factors, a rule declares that IF competition is strong, CF = 70 OR margins are above 15% CF = 100 THEN sales demand will decline. If both conditions are true, what is the CF of the conclusion?
A) 100%
B) 70%
C) 30%
D) 21%

Question

Quizplus · Accepted Answer

When combining certainty factors (CFs) with an OR condition, you take the maximum CF of the conditions. Since the CFs are 70 and 100, the maximum is 100, leading to the conclusion that sales demand will decline with a CF of 100%.

Using Certainty Factors, a Rule Declares That IF Competition Is