One characteristic of campaign advertising that was more noticeable in 2012 than ever before was its uneven distribution.

Name: One characteristic of campaign advertising that was more noticeable in 2012 than ever before was its uneven distribution.
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There was significant variation in the amount and type of advertising between swing states and non-swing states, as well as differences in advertising across media platforms. This uneven distribution was particularly pronounced in the 2012 campaign.

One Characteristic of Campaign Advertising That Was More Noticeable in 2012