BNB Prime,a news channel,has started focusing its news to a few cities in the United States.It wants to increase the number of viewers in those particular areas.The channel has hardly broadcasts any of the other major events taking place in the world.In this scenario,BNB Prime wants to increase the number of its viewers using the method of _____.

Question

Quizplus · Accepted Answer

BNB Prime is focusing on hyperlocalism, which is the strategy of targeting a specific geographic region to increase viewer ratings. The channel is only broadcasting news related to a few cities in the United States rather than covering major events from around the world.

BNB Prime,a News Channel,has Started Focusing Its News to a Few