Kate's Firm Does Marketing Research Studies for Film Production Companies

Kate's firm does marketing research studies for film production companies, and this week they showed carefully selected test audiences a soon-to-be released blockbuster called Love, Explosions, and Laughter. Afterward they presented participants with a series of questions, including one that asked them to rate their favorite movie of all time. Production company executives were thrilled to see that viewers rated Love, Explosions, and Laughter higher than such classics as Citizen Kane and The Wizard of Oz, but most likely the reason for this was a decision-making bias known as

A) representativeness.
B) anchoring.
C) framing.
D) recency.
E) contrast.