At a business meeting,a consultant states that "perception is reality,because a customer never works with the actual product,but only with his or her perception of that product." In a university lab,researchers determine that when a rat is looking at a brightly coloured rectangle,a close inspection of the rat's optic nerves (which connect the eyes to the cortex)show no visible change from when the rat is looking at a green circle; however,electrodes placed in the nerve show a different pattern of transmitted codes.How are these two events related,and what does this relationship tell us about perception?
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