Today thousands of brands borrow personality traits of individuals or groups to convey an image marketers want consumers to form of their brands.An early brand personality was communicated in 1886 by ________.
A) the Coca-Cola polar bear
B) Louie the Fly
C) the Quaker Oats man
D) the Marlboro man
Correct Answer:
Verified
Q5: Consumer researchers have adapted some of Sigmund
Q6: Alcoholism and cigarette smoking are both examples
Q8: According to the theories of Carl Jung,our
Q9: What theory of personality suggests that one
Q10: Based on the 80/20 rule, a company
Q15: In the 1950s, an approach called _
Q16: Which of the following theorists proposed that
Q22: A buyer who shops to relieve tension,
Q30: Jim sees himself as being confident, powerful,
Q33: People who are used or exploited, willingly
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents