Susan is trying to select the right tour.She is going to Scotland but can't make up her mind what she wants to do when she gets there.There are so many variables including cost,the weather and Susan's desire to see the village her grandmother called home.Susan's problem emphasises the importance of the ________ in designing an effective hospitality-marketing program for the tourism industry.

Question

Quizplus · Accepted Answer

The emphasis on Susan's desire to have a certain experience (seeing the village her grandmother called home) highlights the importance of the experiential perspective in hospitality-marketing programs. This perspective focuses on creating and marketing experiences to customers, rather than just products or services. It takes into account customers' emotions, senses, and personal values, which can play a significant role in their decision-making process.

Susan Is Trying to Select the Right Tour