Lindsay is a buyer of rugs made in Asia. She is extremely knowledgeable about her product line. One of her clients wants to purchase a rug made by a supplier with whom she has had little contact. Lindsay is more likely to engage in a broader search for information and gather more opinions from others about this new product than someone who was only moderately knowledgeable about the product line.

Question

Quizplus · Accepted Answer

Highly knowledgeable individuals like Lindsay tend to rely on their existing expertise and may not feel the need to conduct a broader search for information compared to those with moderate knowledge who might seek more external input.

Lindsay Is a Buyer of Rugs Made in Asia