The examples of mental accounting,prospect theory and perceived risk all remind a marketer that the customer's perception is more important than an objective reality when trying to understand consumer behaviour.

Question

Quizplus · Accepted Answer

The examples stated in the statement highlight the importance of the customer's perception in understanding consumer behaviour. This implies that marketers need to consider the subjective interpretation of customers rather than objectivity. Therefore, the statement is true.

The Examples of Mental Accounting,prospect Theory and Perceived Risk All