Jason remembers that the last time he bought a store-branded rubbish bin it fell apart in about two months.Without even looking at the store brand on this shopping trip,Jason buys a more expensive national brand.Which of the following models most accurately reflects Jason's behaviour?
A) The cognitive recognition model
B) The quality versus value model
C) The expectancy disconfirmation model
D) The product rejection model
Correct Answer:
Verified
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