Political candidates who get the most media exposure are more likely to win an election because of the effect of ________ in determining one's set of referents.

Question

Quizplus · Accepted Answer

Mere exposure is the phenomenon where people tend to develop a preference for things simply because they are familiar with them. In the context of political candidates, the more a candidate is seen in the media (e.g. on TV, in newspapers), the more familiar they become to voters. This familiarity can lead to a greater level of comfort and trust in the candidate, potentially increasing their chances of winning the election.

Political Candidates Who Get the Most Media Exposure Are More