Jeff had collected a nice wardrobe before graduating from university.All of his friends considered him 'well dressed.' After the first day at his new job,however,Jeff immediately went out and replaced most of his clothes with what was considered to be professional dress clothing.Jeff had just experienced the power of a new ________.

Question

Quizplus · Accepted Answer

A reference group is a group of people that an individual uses as a benchmark for their own beliefs, attitudes, and behaviors. Jeff, after starting his new job, saw how his coworkers were dressed and likely used them as his new reference group. He then changed his own clothing choices to better align with this new group's fashion standards. The other answer options (information cascade, avoidance group, brand community) do not accurately describe Jeff's situation.

Jeff Had Collected a Nice Wardrobe Before Graduating from University