Word-of-mouth has a more powerful effect on consumers than paid advertising.

Question

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Many studies have shown that word-of-mouth recommendations from friends, family, and other trusted sources have a greater impact on consumer decision-making than traditional paid advertising. This is because people tend to trust the opinions of those they know and respect, and are more likely to try a product or service that has been recommended to them by someone they trust, rather than one they have seen in an advertisement. Additionally, word-of-mouth often includes personal anecdotes and experiences that can be more powerful and persuasive than generic marketing messages.

Word-Of-Mouth Has a More Powerful Effect on Consumers Than Paid