A producer of toys for small children asks a marketing research firm to conduct a survey to determine what percentage of the households in a region have children under 6 years of age.The marketing research firm should probably decline the project because of which of the following?

Question

Quizplus · Accepted Answer

The decision-making information regarding the percentage of households with children under 6 years of age may already exist through existing demographic data, such as census data or market research reports. Therefore, conducting a new survey would be unnecessary and redundant, and the marketing research firm should decline the project.

A Producer of Toys for Small Children Asks a Marketing