Most marketing research studies which aim to assist a company with its marketing function are categorized as ___________ research.

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Applied research is a type of research that is conducted to solve a specific problem that a business is facing. Marketing research studies typically fall under this category, as they aim to assist a company with its marketing function. Pure research, on the other hand, is driven by curiosity and a desire to expand knowledge in a particular field without necessarily having any immediate practical applications. Basic research is similar to pure research, but it is generally focused on understanding fundamental concepts and theories. Evaluative research is conducted to assess the effectiveness of a program, product, or service.

Most Marketing Research Studies Which Aim to Assist a Company