An advertiser recently learned that over 50% of their target market regularly uses text messaging.This is an example of monitoring the ____________ environment.

Question

Quizplus · Accepted Answer

Monitoring the percentage of target market using text messaging is an example of monitoring the external environment. The external environment includes factors outside of the organization, such as economic, social, technological, political, and legal factors that can impact the organization's success. In this case, the use of text messaging is a technological factor that can impact the advertiser's marketing strategy.

An Advertiser Recently Learned That Over 50% of Their Target