Marketing research should be conducted even if the managers will not be able to afford implementing a study's recommendations.

Name: Marketing research should be conducted even if the managers will not be able to afford implementing a study's recommendations.
Brand: Quizplus
Rating: 4.9 (55 reviews)

Question

Quizplus · Accepted Answer

Conducting marketing research without the ability to implement its recommendations is often a waste of resources, as the insights gained cannot be acted upon to improve business outcomes.

Marketing Research Should Be Conducted Even If the Managers Will