What type of manager is among the heaviest users of marketing research?

Question

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The new product development manager is among the heaviest users of marketing research as they need to understand the target market, consumer preferences, and conduct feasibility studies to create successful new products. Franchise managers are more focused on managing franchise operations, vendors are suppliers of goods and services, top management oversees the entire organization, and distribution managers are responsible for managing the movement of products.

What Type of Manager Is Among the Heaviest Users of Marketing