Which of the following is the largest single spender on marketing research?

Question

Quizplus · Accepted Answer

The U.S. Government is the largest single spender on marketing research due to their need to gather information on consumer behavior, market trends, and public opinion for policy-making purposes. Manufacturing companies, service providers, and big-chain retailers also invest heavily in marketing research, but their spending is not as significant as that of the U.S. Government.

Which of the Following Is the Largest Single Spender on Marketing