Subjectivity should be discouraged in marketing research.

Name: Subjectivity should be discouraged in marketing research.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Subjectivity can introduce bias in research results and undermine the accuracy and reliability of findings. Therefore, marketing researchers should strive to minimize their personal opinions and perspectives when conducting research to ensure that the results reflect the preferences and behaviors of the target audience, rather than the researchers themselves.

Subjectivity Should Be Discouraged in Marketing Research