Mike's Seafood is a very successful Cajun restaurant chain in south Louisiana.How can a geographic information system (GIS)help the restaurant chain target its best customers?
A)GIS can pinpoint exactly where the restaurant's customer base is located,
Even down to the specific neighborhood, which would greatly assist a direct marketing effort.
B)The map technology creates a visual translation of DSS.
C)The map technology creates a visual translation of the URL.
D)It can pinpoint the target marketing without the need for primary data, which makes it more cost effective.
E)all of these

Question

Quizplus · Accepted Answer

GIS can use spatial analysis to identify where Mike's Seafood's customer base is located, allowing the restaurant to focus their marketing efforts in those areas. This can save the restaurant time and money by avoiding targeting areas with lower customer potential. The other options are not relevant to using GIS for targeted marketing.

Mike's Seafood Is a Very Successful Cajun Restaurant Chain in South