It is becoming common for market researchers to combine qualitative and quantitative studies into a single project or series of projects.

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Quizplus · Accepted Answer

This statement is true. Combining qualitative and quantitative studies has become a popular approach in market research as it allows for a more comprehensive understanding of consumer behavior and preferences. Qualitative research methods such as focus groups, in-depth interviews, and ethnography can provide rich insights into consumer attitudes and motivations, while quantitative research methods such as surveys and data analysis can provide statistical validity and generalizability to the findings. The combination of both methods can lead to more accurate and actionable market insights.

It Is Becoming Common for Market Researchers to Combine Qualitative