Qualitative research blends with quantitative measures to provide a less thorough understanding of consumer demand.

Question

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Qualitative research is focused on gaining a deeper understanding of consumers' attitudes, behaviors, and motivations which is less comprehensive than quantitative research. Quantitative research, on the other hand, is focused on numerical data and measuring the frequency of behaviors or attitudes. By incorporating both qualitative and quantitative measures, researchers can gain a more complete understanding of consumer demand.

Qualitative Research Blends with Quantitative Measures to Provide a Less