Many years ago, Sprint Telecommunications aired an advertisement intended to demonstrate the clarity of reception Sprint customers could expect. The ad showed a rancher, who had used a different company, complaining that he had ordered 100 oxen from his supplier and instead received 100 dachshunds. The mix-up was probably due to the presence of ________ in the communication process.
A) noise
B) message filtering
C) signal complexity
D) network confusion
E) competing messages

Question

Quizplus · Accepted Answer

A factor that influences the communication process is the presence of noise that interferes with the message being transmitted. Depending on how the message is being transmitted, noise can take on several different forms. The implication was that the telephone in use was not a Sprint phone and therefore had too much noise in the transmission.

Many Years Ago, Sprint Telecommunications Aired an Advertisement Intended to Demonstrate