Collecting information such as consumer demographics and lifestyle characteristics would be illustrative of which reason for the high usage of surveys in marketing research?
A) the need to know why certain things are done or not done
B) the need to know who does certain things
C) the need to explain cause and effect relationships
D) the need to know how consumers make decisions
E) All are reasons for the high rate of usage of surveys in marketing research
Correct Answer:
Verified
Q3: The difference between the sample value and
Q4: Which of the following is currently the
Q5: A marketing researcher subcontracts the data collection
Q6: This type of sample design error can
Q7: Which of the following is an example
Q9: To determine how the same group of
Q10: A researcher hired 20 interviewers to conduct
Q11: Which of the following is an advantage
Q12: When survey respondents deliberately falsify their income
Q13: In the pretesting of a questionnaire,a researcher
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