A researcher is launching an online survey and wants to focus on females who earn more than $75,000 per year.What type of internet sample should they use?

Question

Quizplus · Accepted Answer

The researcher is looking for a very specific demographic (females who earn more than $75,000 per year), which cannot be effectively targeted through general methods like data capture of Web visitors, random website intercepts, or an unrestricted Internet sample. These methods do not allow for the precise targeting of specific demographic groups based on income and gender. Therefore, none of the provided options are suitable for this specific research need.

A Researcher Is Launching an Online Survey and Wants to Focus