Some prominent marketing researchers think that online focus groups can replace conventional focus groups.

Question

Quizplus · Accepted Answer

Some marketing researchers believe that online focus groups have many advantages over conventional focus groups, such as lower costs, wider geographic reach, and the ability to easily record and analyze data. Therefore, they argue that online focus groups can be a suitable replacement for conventional focus groups. However, not all market researchers agree with this view, and some still believe that face-to-face interaction in a physical setting is irreplaceable.

Some Prominent Marketing Researchers Think That Online Focus Groups Can