Webcam focus groups require less screening than a traditional offline focus group.

Name: Webcam focus groups require less screening than a traditional offline focus group.
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Question

Quizplus · Accepted Answer

This statement is false. Webcam focus groups still require screening to ensure that participants meet the criteria needed for the specific research study. In fact, some argue that extra screening may be necessary in webcam focus groups since participants may be more inclined to drop out or be less engaged due to the remote format.

Webcam Focus Groups Require Less Screening Than a Traditional Offline