If a restaurant customer satisfaction questionnaire lacked a question concerning the quality of the food being served,we'd say the questionnaire lacked______ validity.
A)content
B)face
C)construct
D)criterion-related
E)none of these

Question

Quizplus · Accepted Answer

Content validity refers to how well the items in a questionnaire represent the content area being measured. In this case, if the questionnaire is missing a question about the quality of the food, then it lacks content validity because it is not measuring an important aspect of the restaurant experience. Face validity refers to the extent to which a questionnaire seems to measure what it is intended to measure, construct validity refers to how well a questionnaire measures the theoretical construct it is supposed to measure, and criterion-related validity refers to how well a questionnaire's scores predict a relevant behavior or outcome. None of these types of validity are specifically relevant to the issue of missing content in a questionnaire.

If a Restaurant Customer Satisfaction Questionnaire Lacked a Question Concerning