Hayden has a plan to launch what he believes is an exciting new product line, but he knows that if he is going to get his boss's support, he needs to appeal to facts rather than emotion. Therefore he puts together a detailed proposal showing sales, marketing research, cost-benefit analyses of potential product launch strategies, and other support data. Hayden is using an influence tactic known as

Question

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Rational persuasion is the use of logical arguments and hard facts to show the target that the request is a worthwhile one. Research shows that rational persuasion is most effective when it helps show that the proposal is important and feasible. Rational persuasion is particularly important because it's the only tactic that is consistently successful in the case of upward influence.

Hayden Has a Plan to Launch What He Believes Is