Which statement is not true about marketing research reports?
A)They contain a table of contents and recommendations.
B)They contain information about the methodology of the report.
C)Every fact must be included in detail; report length of the body of the report should not be an issue.
D)Research objectives must be outlined.
E)All statements about marketing research reports are true.

Question

Quizplus · Accepted Answer

Marketing research reports should focus on providing relevant information that supports the research objectives. Including every fact in detail can make the report too lengthy and difficult to read, and may distract from the main findings and recommendations. Therefore, it is not true that the report length of the body of the report should not be an issue.

Which Statement Is Not True About Marketing Research Reports