Marketing research suppliers must take client profitability into account.

Question

Quizplus · Accepted Answer

Marketing research suppliers need to consider the profitability of their clients because the research results and recommendations they provide should ultimately assist the client in making profitable business decisions. It is also important for marketing research suppliers to maintain a positive relationship with their clients, which can be affected by the financial success of their client.

Marketing Research Suppliers Must Take Client Profitability into Account