The values of the marketing department culture at Clean Toothpaste Manufacturing, Inc., do not match with those of the overall organization, and the department consistently challenges the values of Clean Toothpaste and lobbies for change. The marketing department's culture can be described as a(n)

Question

Quizplus · Accepted Answer

When their values do not match those of the larger organization, we call subcultures countercultures. Countercultures can sometimes serve a useful purpose by challenging the values of the overall organization or signifying the need for change.

The Values of the Marketing Department Culture at Clean Toothpaste