Customers expect a firm's products to
A) boost sales.
B) be profitable.
C) earn a reasonable return on investment.
D) be available everywhere.
E) be safe, reliable, and reasonably priced.

Question

Quizplus · Accepted Answer

Customers expect products to be safe, reliable, and reasonably priced. While boosting sales and being profitable are important for the firm's success, these are not necessarily customers' expectations. Similarly, earning a reasonable return on investment is more important for investors and stakeholders, rather than customers. While availability is important, it is not the top priority for customers, as they might be willing to wait or search for a product that meets their expectations.

Customers Expect a Firm's Products to