____ is a contractual agreement where one firm gives another permission to produce and market its product and brand name in exchange for a fee.
A) Licensing
B) Exporting
C) Joint venture
D) Countertrade
E) Strategic alliance

Question

Quizplus · Accepted Answer

The description matches the concept of licensing, which involves one firm granting permission to another to use its brand name and products for a certain fee.

____ Is a Contractual Agreement Where One Firm Gives Another