If Procter & Gamble, a U.S. leader in household products, and Reckitt Benckiser, a British leader in household products, form a partnership to develop and distribute a disinfectant line of ecologically friendly laundry detergent, the partnership would be a(n)
A) corporation.
B) joint venture.
C) monopoly.
D) licensing agreement.
E) international alliance.

Question

Quizplus · Accepted Answer

The partnership between Procter & Gamble and Reckitt Benckiser to develop and distribute a disinfectant line of ecologically friendly laundry detergent would be considered a joint venture, as it involves two separate companies coming together to work on a specific project or product line. This differs from a corporation, which is a single entity that operates independently, a monopoly, which involves a single company dominating a particular market, a licensing agreement, which involves the use of a company's intellectual property by another entity, or an international alliance, which could refer to a broad range of collaborative efforts between companies from different countries.