Mc-King Chicken
Brian decided to open a local franchise of the well-known Mc-King Chicken, a fast-food restaurant. Before he took the initiative to open the franchise, he tried to weigh all the advantages and disadvantages. He decided, based on his research and understanding, that it would be beneficial to open a local fast-food restaurant.
Mc-King has become quite successful domestically, and now it is exploring the possibility of opening franchises internationally. The company hired an international agency to help it learn what and what not to do. After the agency met with the managers of Mc-King a few times, the Mc-King management decided it would go ahead with its decision to expand internationally.
-Refer to Mc-King Chicken. The international agency advising Mc-King would have recommended that it do all of the following except
A) understand the laws and regulations governing franchising in each country.
B) understand that management must be from the home country to teach the new employees the way things are done.
C) thoroughly research the competitive situation.
D) check trade laws before buying a franchise in another country.
E) find out what support the franchisor offers in each country.
Correct Answer:
Verified
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