In many cases, customers will travel farther to purchase a(n) ____ than they would travel to purchase a(n) ____.

Question

Quizplus · Accepted Answer

Goods are usually physical objects that customers can see and touch. This makes them more tangible, and customers may be willing to travel a longer distance to purchase something that they can physically see and inspect before buying. Services, on the other hand, are intangible and cannot be physically inspected, meaning that customers may not be willing to travel as far. Therefore, the correct answer is D) good; service.

In Many Cases, Customers Will Travel Farther to Purchase A(n)