When Dell decided to produce and market an affordable personal computer, it had to consider a number of issues: what the computer would look like, where and how it would be produced, what options it would include, and so on. Supplying answers to these questions is part of

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Design planning involves making decisions regarding the physical appearance and features of a product, such as a personal computer, in order to meet the needs of the target market. In this case, Dell had to consider various design elements when creating an affordable personal computer. Operational planning, scheduling, basic research, and applied research may also play a role in the creation of the product, but they are not directly related to designing the product itself.

When Dell Decided to Produce and Market an Affordable Personal