When John returned a shirt he had purchased at JCPenney for a refund, he essentially reversed the effect of which type of utility?

Name: When John returned a shirt he had purchased at JCPenney for a refund, he essentially reversed the effect of which type of utility?
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Question

Quizplus · Accepted Answer

Possession utility refers to the satisfaction customers derive from owning and possessing a product. When John returned the shirt, he essentially gave up possession of the product, reversing the effect of possession utility.

When John Returned a Shirt He Had Purchased at JCPenney