To implement the marketing concept, a firm must first
A) mobilize its marketing resources.
B) promote the product.
C) obtain information about its customers' needs.
D) develop the product.
E) determine if customers want the firm to practice the marketing concept.

Question

Quizplus · Accepted Answer

To implement the marketing concept, a firm must first obtain information about its customers' needs. This means understanding their wants, preferences, and behaviors in order to tailor the product or service to meet their needs. Without this information, the firm cannot effectively market its product or service. Mobilizing marketing resources, promoting the product, and developing the product are all important steps, but they come after understanding the customer's needs. Determining if customers want the firm to practice the marketing concept is not a relevant step in implementing the marketing concept as it is the basic premise of modern marketing.

To Implement the Marketing Concept, a Firm Must First