All of the following are ways to collect useful marketing research information except
A) sending questionnaires by mail.
B) conducting telephone polls.
C) conducting personal interviews.
D) buying from commercial or governmental data sources.
E) impulsively stopping persons on the street to inquire about their buying habits.

Question

Quizplus · Accepted Answer

Impulsively stopping persons on the street to inquire about their buying habits is not a reliable way to collect marketing research information as it could lead to biased or inaccurate responses. It is important to have a planned and structured approach to collecting data through recognized methods such as those listed in choices A, B, C, and D.

All of the Following Are Ways to Collect Useful Marketing