If Susan Gonzalez, vice president of marketing, is at the stage in her market research where she is gathering information about the problem from published data and from people who have experience with the problem, she is at which stage?

Question

Quizplus · Accepted Answer

At this stage, Susan is conducting a preliminary investigation. This involves collecting background information and insights from secondary sources and knowledgeable individuals to better understand the problem before defining research objectives or planning the research methodology.

If Susan Gonzalez, Vice President of Marketing, Is at the Stage