Marketing activities amount to about one-half of every dollar that consumers spend.

Name: Marketing activities amount to about one-half of every dollar that consumers spend.
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Marketing activities, which include advertising, promotion, and sales, often make up a significant portion of the cost of a product or service. Research suggests that marketing activities can account for up to 50% or more of the price that consumers pay for goods and services.

Marketing Activities Amount to About One-Half of Every Dollar That