Carmen Cattucci wanted to buy a new car. She visited several dealers to compare prices, styles, and dealer reputations. Finally, she bought a car from a local dealer. The purchase of a car is an example of a
A) convenience product.
B) specialty product.
C) business product.
D) shopping product.
E) major equipment item.

Question

Quizplus · Accepted Answer

Purchasing a car involves a significant amount of comparison shopping to compare prices, styles, and dealer reputations. As such, it is classified as a shopping product.

Carmen Cattucci Wanted to Buy a New Car